Girl running free across a field with a view of rolling countryside

Enjoy the goodness

Did you know that beef, pork, lamb and dairy are natural sources of vitamin B12, an essential vitamin not naturally present in a vegan diet? British meat and dairy are also amongst the most sustainable in the world, and are produced to world-class food and farming standards. Enjoy the goodness.

Vitamin B12

Beef, pork, lamb and milk naturally contain vitamin B12, an essential vitamin not naturally present in a vegan diet

Sustainability

Red meat and milk produced in the UK are amongst the most sustainable in the world

Food and farming standards

Beef, pork, lamb and milk are produced in the UK to world-class food and farming standards

Balanced diet

Eating a healthy balanced diet is an important part of maintaining good health

Here in the UK our farmers are united in their ambition to bring high-quality, naturally nutrient-rich produce to people and are continuously driving towards a carbon-neutral food industry with high welfare standards at its heart.

We’re here to give you answers from experts – to separate the science from the silliness, the facts from the fiction, to provide an evidence-based antidote to misinformation.

We believe in a healthy, balanced and sustainable diet

We know the food choices we make go hand-in-hand with our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.

AHDB is an evidence-based organisation, helping to inspire world-class food and farming in a rapidly changing world.

We work with experts, providing evidence-based information, in the context of a healthy, balanced and sustainable diet.

Try our delicious healthy recipes

Eating a balanced diet does not need to be difficult or over complicated, and it certainly doesn’t need to lack taste. We believe a balanced diet is one that offers variety, nourishment and enjoyment.

More stories about food and farming

Watch chefs from across Britain discuss their passion for home-grown ingredients and incredible food.

BEEF

BEEF

Pork

BEEF

Lamb