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We know people often have questions about food and food production. We’re here to give you the answers from experts – to separate the science from the silliness, the fact from the fiction.

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There are a lot of mixed messages in the media around food and nutrition, so it’s easy to get confused. That’s why we’ve started the We Eat Balanced campaign, to provide an evidence-based antidote to misinformation.
We know the food choices we make go hand-in-hand with our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.
Here in the UK, we have a balanced approach to farming, and we want to shine a light on that too. Our farmers are united in their ambition to bring high-quality, nutritious and sustainable food to everyone, and are continuously driving towards a carbon-neutral farming industry with high welfare standards at its heart.
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There are a lot of mixed messages in the media around food and nutrition meaning it’s easy to get confused. That’s why we’ve started the We Eat Balanced campaign, to provide an evidence-based antidote to the misinformation.

We know that the food choices we make are integral to our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment whilst remaining in harmony with the environment.

Here in the UK we have a balanced approach to farming, and we want to shine a light on that too. Our farmers are united in their ambition to bring high quality, naturally nutrient rich produce to people, and are continuously driving towards a carbon neutral food industry with high welfare standards at its heart.