Enjoy the goodness
Did you know that beef, pork, lamb and dairy are natural sources of vitamin B12, an essential vitamin not naturally present in a vegan diet? British meat and dairy are also amongst the most sustainable in the world, and are produced to world-class food and farming standards. Enjoy the goodness.
Vitamin B12
Beef, pork, lamb and milk naturally contain vitamin B12, an essential vitamin not naturally present in a vegan diet
Sustainability
Food and farming standards
Balanced diet
Eating a healthy balanced diet is an important part of maintaining good health
Here in the UK our farmers are united in their ambition to bring high-quality, naturally nutrient-rich produce to people and are continuously driving towards a carbon-neutral food industry with high welfare standards at its heart.
We’re here to give you answers from experts – to separate the science from the silliness, the facts from the fiction, to provide an evidence-based antidote to misinformation.
We believe in a healthy, balanced and sustainable diet
We know the food choices we make go hand-in-hand with our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.
AHDB is an evidence-based organisation, helping to inspire world-class food and farming in a rapidly changing world.
We work with experts, providing evidence-based information, in the context of a healthy, balanced and sustainable diet.
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Wake up to B12
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Lancet study about red meat and health challenged by scientists
Try our delicious healthy recipes
Eating a balanced diet does not need to be difficult or over complicated, and it certainly doesn’t need to lack taste. We believe a balanced diet is one that offers variety, nourishment and enjoyment.
Roast Beef with caramelised shallots and beetroots
Roast lamb with citrus vegetables
Roast lamb with citrus vegetables
More stories about food and farming
Watch chefs from across Britain discuss their passion for home-grown ingredients and incredible food.
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