Enjoy the goodness
Did you know that beef, pork, lamb and dairy are natural sources of vitamin B12, an essential vitamin not naturally present in a vegan diet? British meat and dairy are also amongst the most sustainable in the world, and are produced to world-class food and farming standards. Enjoy the goodness.
Beef, pork, lamb and milk naturally contain vitamin B12, an essential vitamin not naturally present in a vegan diet
Food and farming standards
Eating a healthy balanced diet is an important part of maintaining good health
Here in the UK our farmers are united in their ambition to bring high-quality, naturally nutrient-rich produce to people and are continuously driving towards a carbon-neutral food industry with high welfare standards at its heart.
We’re here to give you answers from experts – to separate the science from the silliness, the facts from the fiction, to provide an evidence-based antidote to misinformation.
We believe in a healthy, balanced and sustainable diet
We know the food choices we make go hand-in-hand with our health and wellbeing, and a balanced diet is one that offers variety, nourishment and enjoyment, while remaining in harmony with the environment.
AHDB is an evidence-based organisation, helping to inspire world-class food and farming in a rapidly changing world.
We work with experts, providing evidence-based information, in the context of a healthy, balanced and sustainable diet.